An Annual Floral Design Retreat in the Heart of Italy
Welcome to Fiori della Toscana, my annual floral design retreat in Italy, nestled in the storybook village of Città della Pieve, in the beautiful region of Umbria. Whether you’re a seasoned floral designer or simply someone who loves flowers, this retreat is for you.
Design, dine, and unwind in the heart of Tuscany and Umbria with like-minded floral enthusiasts. We’ll gather seasonal blooms, explore charming towns, and spend creative, joy-filled days together in a warm, supportive environment.
Join me, Alicia Schwede, for a week of flowers, creativity, and Italian charm—a retreat that celebrates your love for florals and offers inspiration at every turn.
An inspiring retreat for flower lovers of all levels—no experience needed, just a love for blooms.
Each spring, we gather in the breathtaking hills of Italy for an unforgettable flower retreat in Umbria and Tuscany—a week devoted to beauty, creativity, and the relaxed rhythm of Italian life. Our home base is the storybook town of Città della Pieve, located in the region of Umbria, known for its medieval charm, golden light, and slow pace.
From there, we explore the surrounding countryside, including a visit to Puscina Flowers, a renowned organic flower farm in nearby Tuscany. It’s a magical place where we connect with nature, gather seasonal blooms, and deepen our appreciation for the land and its bounty.
Past retreats have welcomed best friends, sisters, and solo travelers—from professional florists to first-timers who had never arranged a flower before.
What they all had in common was a love for flowers and a desire to be part of something meaningful, inspiring, and joyful.
This retreat is designed to be nurturing, not intimidating. I create an inclusive, hands-on learning environment where you’ll be supported no matter your skill level. If you’re passionate about flowers, you belong here.
Floral design sessions led by me, Alicia Schwede, in a cozy, light-filled studio filled with seasonal blooms and creative energy
Visit to Puscina Flowers, a renowned organic flower farm in the Tuscan hills, where we’ll tour the fields and gather inspiration
Hands-on pasta-making lesson with Cristian of Bistrot del Duca—followed by a shared meal of the pasta we create together
Professional photo shoot with the talented Sara Cencetti to beautifully capture your floral creations and special retreat moments
Strolling through cobbled lanes and discovering hidden corners of the medieval town of Città della Pieve
Peaceful time to unwind, savor Italian meals, journal, and simply be in the beauty of your surroundings
A nurturing, inclusive atmosphere—perfect for both experienced designers and those just beginning their flower journey
While flowers are at the heart of this retreat, we also take time to experience the rich culinary traditions of Italy. One of the most beloved parts of our retreat is a hands-on pasta-making lesson with Christian of Bistrot del Duca, right in the village of Città della Pieve.
Christian welcomes us into his space and guides us through the art of making traditional Italian pasta from scratch. It’s always a lively, laughter-filled experience that brings everyone together—no cooking skills required, just a willingness to have fun and get a little flour on your hands!
After the lesson, we’ll sit down and enjoy the fruits of our labor, dining on the fresh, handmade pasta we created together. It’s a delicious highlight of the retreat and a beautiful reminder of the simple joys of Italian life.
I’m incredibly fortunate to collaborate with the amazing team at Strada Toscana—led by the ever-talented Pamela, Paola, and their dedicated crew—to bring this floral retreat to life. They are the behind-the-scenes magic makers who ensure everything runs seamlessly from the moment you arrive.
From arranging charming accommodations in the heart of Città della Pieve to organizing local transportation, coordinating farm-to-table meals, and curating unforgettable cultural experiences, they take care of every detail with warmth and care. Because of their expert planning, I’m able to fully focus on what I love most: guiding you through floral design sessions and sharing the joy of flowers.
All you have to do is show up ready to create, connect, and soak in the beauty of Italy. It’s a truly effortless travel experience—with everything taken care of, and your creative spirit front and center.
If you’re dreaming of a flower-filled getaway in Italy—one that nurtures your artistry, offers heartfelt connection, and celebrates the joy of blooms—I hope you’ll join me.
Ready to come along?
Visit Strada Toscana’s retreat page for full details, dates, and registration.
Have questions? Send me, Alicia, an email at hello@fleurscreative.com or fill out the form on my contact page.
From Monica –
Attending Alicia’s Fiori della Toscana Floral Retreat was one of the best decisions and investments I’ve ever made. To combine travel with floral arranging was a dream. My expectations were high and they were far exceeded. I learned something new with each day and arrangement with Alicia’s professional and gentle guidance and patience. The studio where we worked was tucked away in the village of Citta della Pieve, walking distance from our beautiful and historic boutique hotel. The village is beautiful and quaint and offers wonderful opportunities to stroll, sip, shop and meet the locals. When we weren’t creating gorgeous floral arrangements, we were provided with additional amazing experiences planned by the Strada Toscana team, from making pasta with a local chef, learning about saffron from a farmer, tasting olive oils, and more. This was an experience I will never forget and highly recommend it whether you are a floral designer or novice, or going on your own or with friends. You only live once – go for it!
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